ARSEN SAIDOV
The Formula · Seen and heard

The Formula Revealed.

A sequence of characters becomes a picture of an eye. Watch the artistic mapping from the first letter to the final period.

Video · The Formula reveal by Arsen Saidov

How the reveal works

The authored sequence begins with A–Z, continues through a–z and 0–9, and ends with symbols. Each character is assigned a group of pixels by the page’s drawing rules. Together they reveal an eye with a red iris and stars.

The image is an artistic transformation. The sequence supplies the order; the chosen rules determine what appears on screen. The same sequence can also be mapped into a short musical score.

Listen to the Formula melody or read the mapping recipe.

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